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Even though social media and content promoting are the two most well-liked forms of web marketing, there are several different tactics you can attempt. Paid advertising—or pay-per-click (PPC) ads—are a common form of digital marketing that actually works by inserting your advertisings directly in search results on major platforms, just like Google. This type of marketing can be an affordable and effective method to drive traffic and encourage click-throughs with your website or product pages.

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